Finally is the last week till half term, it is so exciting
to have a term break, that we can take a little break from all the works, as I think
most of don’t really got enough sleep due to the business law assignment. And
my plans for half term is to visit London, sleep, catch up with the reading and
finishing assignments.
The topic that we are learning this week is the placing organization
in context – internal environment and micro environment. It is about that organization
do not exist in isolation, they are very much influence by both the internal
and external factors, which is illustrated by the Porter’s five competitive
forces.
Before there are the five forces, organizations always only
focus on their direct competitors within the industry, however, as in the five
forces, we knew that there isn’t only the direct competitors will threaten
them, there might also be a substitute product and new entrant. More than that
the bargaining power of the customers and suppliers is important too.
I think this chart is extremely important to every
organization, this can letting the management of the organization identify what
might threaten their business. Take Nokia as an example, it didn’t take this
chart seriously, that they don’t notice there will be a substitute product (smart
phone), and they don’t even notice there will be new entrant (apple and Samsung)
to the mobile phone industry. Therefore, Nokia then face financial difficulty
in the recent year and being acquired by Microsoft later. The example of Nokia demonstrated
how important is distinguishing the five forces for a business.